STARFISH INITIATIVE // LOGO REDESIGN


Overview

ORIGINAL LOGO


ORIGINAL LOGO

 

DESCRIPTION
Starfish Initiative is a college access and readiness program serving economically disadvantaged high school students in Marion County, Indiana.

PROBLEM
Their current logo does not reflect their target audience, primarily high school students and academic adults. With this new revised logo, my intent is to signify four key traits of their initiative: progression, forward thinking, familiarity, and success.  


initial logo concepts

InitialSketches

LOGO DEVELOPMENT


REVISED LOGO

BRAND MARK

 

LOGO APPLICATIONS