Social Fitness Tracking Powered by Microsoft Fitness



With the popularity of smart devices, users desire innovative solutions to enrich their fitness experience. They want to be able to easily track their number of steps, see how far they have walked, and keep updated on the number of calories that they have burned for the day. It is important for them to be able to share their accomplishments with others in order to motivate both themselves, but also their fitness friends and family.

Microsoft users between the ages of 21 and 35 who desire to lead a healthy lifestyle and are motivated by competition and rewards.

They want to be able to track their fitness and wellness goals, socially share their accomplishments, earn achievements to boost their gamerscore and unlock rewards, and synchronize their fitness data across all of their Microsoft devices.

How might I enable Microsoft users to track, share, and sync their fitness goals with all of their Microsoft devices?

A new cloud-based Microsoft fitness platform that spans across their current ecosystem of home and mobile devices as a universal application. Utilizing the Xbox Live network of over 50 million members, users can track both track their fitness goals and also compete against their friends’ stats to earn awards and achievements. Additional features include a personal fitness trainer, Cortana, and Kinect body scanning, an unparalleled way to visual track body measurements.



Amber, a fitness buff, desires to lead a healthy lifestyle by tracking their fitness and wellness goals. She is motivated by competition and likes to share her fitness and wellness goals.

Amber is going for a run while wearing her Microsoft Band to track the number of calories she is burning, how far she is running, and current location. While wearing Bluetooth headphones as she is running, her personal fitness coach, Cortana, is giving her suggestions on ways to improve her running performance .

After Amber has finished her workout, she relaxes on the couch and reviews her running performance using the Microsoft Fitness app on her Windows Phone. She can quickly glance at the Today view and view her daily stats, see how her other fitness friends on her Xbox Live list are performing, and see how her stats compare. She may also accept or decline fitness challenges that her friends have sent her to earn Avatar awards, boost her Gamerscore, and unlock other exclusives.
In the evening, Amber plays Dance Central with her daughter on the Xbox One. While she playing the game, the Microsoft Band is tracking the number of calories she is burning and checking her heart rate.  After playing Dance Central, she launches the Microsoft Fitness app on the Xbox One to view her previous stats that have synced between devices from her run, and is combined with the her fitness stats from Dance Central session.
Later in the evening, Amber does a Kinect body scan to see how her body measurement has changed since she has been working out this week.  She stands in front of the Kinect and has her body measurements displayed to her in real-time on her television.
All this works because of one universal Microsoft Fitness app. All the data is synced between all of her Microsoft devices via OneDrive. This provides flexibility in viewing her fitness data from any of her devices.



I began my research by reading several different Microsoft centric blogs. I read through them to see if there were any common suggestions about what they thought could be added or expanded in the Microsoft ecosystem. One common compliant was the lack of a fitness platform that embraced the previously released Microsoft Band. Going off their common compliant, I surveyed different members of several Microsoft centric websites to get their opinion on a Microsoft-based fitness platform.

The result from the survey was overwhelming positive. Most were very supportive of the idea and several gave additional comments on what features they would want to see included.

Microsoft may not want to compete with other fitness companies, but we still want to see some features from those guys inside the Microsoft Band. One thing we really like about Fitbit is the social aspect of fitness tracking. Microsoft doesn’t even need to build a new social network with Band to pull this off. All they need to do is utilize their most popular social network - Xbox Live.

There’s tremendous potential with Microsoft Band and Xbox. The Band should tap into a lot more Microsoft products, like Xbox Fitness. Kinect can read your heart rate, but it can’t understand it as well the Band can.
— Windows Central
The successful use and potential health benefits related to [wearable devices] depend more on the design of the engagement strategies than on the features of their technology.

Ultimately, it is the engagement strategies— the combinations of individual encouragement, social competition and collaboration, and effective feedback loops—that connect with human behavior.
— The Journal of the American Medical Association

competitive analysis

Endomondo has social  features, but their users are  not rewarded to stay motivated. This limits the long-term desire of their users to stay active with their platform

Fitbit has most of the common social app features, but lacks support for cross device syncing. This limits their users to using only one device to view their fitness data.

complement analysis

Microsoft already has implemented several different solutions for tracking fitness and wellness goals. But they all are device specific and do not share data with each other. Additionally, other than the limited social features of Xbox Fitness, they lack the ability to share your fitness and wellness goals with friends and family.

solution development

The human-centered design process has three phases.
Each of these phases moves between the tangible and the abstract. The Discover phase starts by getting out into the world and learning from people. The Ideate phase is about narrowing down what you’ve learned, and translating those learnings into themes and patterns. This is followed by the Prototype phase, where you will rapidly evolve your ideas into tangible designs based upon real feedback.


I have a challenge.
How do I approach it? Who do I talk to?


I learned something.
How do I interpret it?


I have an idea.
How do I build and refine it?


design criteria


Create a clean and purposeful experience by leaving only the most relevant elements on the screen.


Applications that feel immersive and responsive are compelling, delightful, and bring the interface to life for the user.

think platform

Consider how the application will work across form factors and user scenarios.


Let your content breathe. Relevant commands and functionality are apparent and easy to interact with.


Present important and relevant information to users in a way they can easily understand and act on it.


Allow users to upload and sync their fitness data to any of their Microsoft devices.


Wireframes allow designers to define the information hierarchy of their design, making it easier for them to plan the layout according to how they want their user to process the information.


SketchFlow enables the ability to rapidly create and prototype new ideas and effectively present them to users before evolving and delivering them as completed projects.

SketchFlow helps to keep the user focus on the overall solution rather than the detail early in the prototype stage by visualizing concepts and layouts using SketchFlow’s built in ‘sketchy’ styled controls.

Users can test the prototype concepts and solicit immediate feedback that can then be viewed directly on the design surface. This enables quick iterating based on feedback and allows ease of moving from a prototype to production project.



Your own personal trainer who coaches as you move.

Earn achievements towards your Xbox Live Gamerscore.

Compete with or against others to earn special awards.


Fitness Tracking
View your fitness and exercise data from your Microsoft devices.

Avatar store
Dress your Avatar with special fitness-related items.

Compare your accomplishments with your Xbox Live Friends List.


Kinect tracking
View your exercise data from all your Kinect games.

Body scanning
Visually track your body measurements weekly.

OneDrive Sync
Wireless sync all of your data between your devices.


High Fidelity Renders